Last week in the Brands App:
This week’s installment of the weekly blog comes to you from Murray. He’s looking at the summer blockbuster movies, specifically comparing Jamie Foxx and Leonardo DiCaprio.
This week’s sections:
Who will win the Summer Blockbuster Showdown?
The list of summer blockbusters seems endless this year. There’s Iron Man 3, The Great Gatsby, Star Trek Into Darkness, Fast & Furious 6, Man of Steel, World War Z, Monsters University, The Heat, White House Down, Lone Ranger, The Wolverine … I’m sure I missed some from the list.
This made me think it’d be interesting to examine the concept of celebrity with Whit.li. Rather than try and examine the twitter commentary on the films themselves, I wanted to look at the profiles of a couple of the stars. I picked a couple out – Jamie Foxx (White House Down), and Leonardo DiCaprio (The Great Gatsby) … not for any particular reason other than they have a pretty substantial twitter following: Foxx has 2.6M followers and DiCaprio an eye-popping 6.8M.
Of the two, Jamie Foxx is definitely the more frequent tweeter – although not exactly what you’d call prolific – with 602 tweets in total. DiCaprio’s fans have to survive of a far leaner diet of jewels from the great man’s keyboard – only 303 tweets to his name.
So – on to the Whit.li Brands App analysis:
Their follower profiles:
You can see the similarities:
- Both have a similar number of ‘engaged’ users we were able to profile
- ‘Daring’ is the largest segment for both (people who like trying new things)
- ‘Rugged’ is the 2nd largest segment
- Both have a tiny proportion of ‘Wholesome’ followers
At the top level, the major interests of their followers are similar too: Justin Timberlake and Katie Perry feature heavily as musical influences, YouTube, Instagram & Twitter are the brands both sets of fans follow most … you get the picture? It’s pretty mainstream stuff.
Delving deeper into the segments, I found that their ‘Daring” users were remarkably similar.
However, the real differences began to emerge when I looked at the 2nd largest segment for both: “Rugged”
For Jamie Foxx’s “Rugged” followers, the top TV & movie influences are:
Ellen, Ashton Kurcher, Anderson Cooper, Conan O’Brien & TMZ – again, fairly mainstream.
Interestingly, even though there had been a LOT of overlap between the two sets of fans up until now, exactly NONE of those were shared by DiCaprio’s followers who preferred Emma Watson, Leo DiCaprio himself (natch), Zac Efron, Charlie Sheen & Hugh Jackman (quite a different set of influencers, you’ll agree)
The divergence continues: Jamie Foxx’s ‘Rugged” followers like “The Today Show” and “GMA” as media influences. DiCaprio’s? A more intriguing ‘Rolling Stone” shows up among the CNN’s etc.
For sports, it’s Gabriella Douglas, Shaq, Chad Ochocinco, Michael Vick, King James & RGIII – for DiCaprio, a more eclectic collection of Shaq, Tony Hawk, Tom Daley (look it up), LA Lakers & Dwane Wade
If you like your followers to be mainstream, Jamie Foxx’s crew fit the bill nicely. If you want a little more edgy, Leonardo DiCaprio might be your man (unless you consider Tom Daley to be mainstream). Try your own comparison using our Brands App.
Now You Know
The ‘Personality’ profiling aspect of Whit.li is based on ‘The Big 5 Personality Traits’ – see here for more information: http://en.wikipedia.org/wiki/Big_Five_personality_traits