The Mattr Blog
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The Elements of an Effective PSA Campaign
The pandemic and coming Great Recession of 2020 has everyone restless and feeling unproductive. Brand teams worldwide are wondering. Wondering what they can do to build awareness but...tastefully. Some brands have important messages to convey, especially now. And once...
There’s Hope for the Authorized Watch Dealer
Will the Authorized Dealer Be Relevant in 2022? You’ve surely seen the movie trope of the reluctant first-time paratrooper, right? Shaking out of their boots, the crewman had to jump up to the struts on the airplane, swing like a gymnast, and kick the terrified...
Trade Show Cancelled? Here’s How to Get the Word Out
March 17, 2020 Your show is cancelled and you need to spread the word about your new products: watches, over-the-counter drugs, tech solutions and apps, cars...the list is large. And this may be the beginning of the end for shows like Baselworld, a premium watch and...
Interview With an Influencer
It’s time for another Interview With an Influencer. We love getting insights from many of the influencers we work with by asking them the questions brands want to know. And also asking them what they want to know most about brands. Our jobs at Mattr are to be that...
You’re Paying Too Much for Influencers
We’ve said this before but can now, with data: influencer marketing is here to stay. According to recent research, budgets for influencer marketing will grow by over 30% in the next 5 years. And most of that budget will come at the expense of television and digital....
New Year, New Me: Revamping Your Influencer Marketing Strategy for 2020
Seems like only yesterday we were predicting trends for the 2019 year. From micro-influencers to IGTV, to all the Instagram changes, a lot happened this year in the world of influencer marketing. It’s hard to believe 2020 is soon approaching, but not hard to believe...
It’s a Wrap! (On 2019 Metrics)
Has your dog ever jumped into a muddy puddle at the park, burying its face, rolling on its back? Sure it will take a bit of time to clean up and yet...you still smile. Influencer campaigns can be like that; messy, fun experiences - and yet you almost always end up...
Interview with an Influencer
Working as an influencer marketing provider, we act as the liaison between the influencers and the brand or agencies. Because most brands and agencies go through an influencer platform, like us, there is often a disconnect between these influencers and the brands they...
When Instagram Takes Away “Likes”
The Question You Should Be Asking Yourself It’s only a matter of time before Facebook/Instagram pulls the rug from under our Doc Martens. We know Instagram have tested eliminating the display of Likes from the audience (but not the user) but do not know their plans...
What Did We Learn About Influencer Marketing In 2019?
2019 may not be over yet, but for marketers, your brain is already in 2020 and planning is in full swing. So as you plan for the new year, we want to take a look back at all of the important influencer marketing lessons we learned this year and what we can take into...
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