Murray McKerlie: Pacers vs Knicks
PREDICTION: PACERS IN 6
In the real world, games won will decide. However, that’s getting boring, frankly. It’s time for a fresher, social-media-ish look at deciding factors for the NBA conference semi finals. Let’s look at the Indiana Pacers – New York Knicks match-up.
Firstly, let’s look at OPTIMISM (“Mood” in the Brands App)
If the optimism among the fan base alone were the decider, the Pacers have it!
Pacers Mood is overwhelmingly higher: 7.9 (Pacers) v’s 6.4 (Knicks) – a 1.5 spread in their favor.
Both teams biggest segment is ‘Daring’ fans. Pacers: 37.4% (VERY high) v’s Knicks: 28.6%. Mood split is close: Pacers at 8.3, Knicks at 8.0.
Second biggest segment is SPLIT: Pacers have ‘Sophisticated’ 7.0%, Knicks have ‘Rugged’ 20%. Mood is split among the tier 2 segments is VERY dramatic: Pacers @ 8.3, Knicks at 3.9 (borderline depressed).
Score that one for Indiana.
Now, another KEY factor – LOYALTY …
PACERS fans: BIG on Sports. Favorite brand overall? PACERS of course! then NBA (natch) then King James (Say Whaaaa???), and then Kdtrey5 (that’s Mr Kevin Durant to you and me) – THEN, Mr Pacers, Reggie Miller. C’mon Pacers fans, show a lil’ LOYALTY will ya!?
KNICKS fans: JUST AS BIG on Sports (569). Favorite overall: KNICKS, fool. Then ‘Melo, then the NBA, then King James, then KDtrey5 …
ON LOYALTY, the Knicks have it.
NOW – the decider – RABIDITY:
Pacers: 6,300 fans, creating a massive 19,000 tweets!! Just over 3 tweets per fan.
Knicks: 9,000 fans, creating a measly 17.800 tweets. Less than 2 tweets per fan. C’mon New Yorkers! Don’t ya have something MORE to say for yourselves???
Pacers WIN on OPTIMISM and RABIDITY
Knicks win on LOYALTY
Prediction: Pacers in 6.