Symmetry50 names Mattr as a Top 25 Startup to Watch in 2015. Mattr provides rich context around a brand’s influencers, their audience, and their psychographic profiles by uncovering personality traits, interests and values.
Today Mattr announced that it has been named to Symmetry50’s ‘The Top 25 Startups to Watch in Austin’ list, joining local innovative startups such as Umbel, Unseen, Burpy and Favor. The top startup recognition is Mattr’s second in a month after being named one of the top 50 Austin startups to watch by Built in Austin in March.
“We’re humbled to be getting so much recognition recently as a startup to watch in our community,” said Jack Holt, CEO of Mattr. “With all the great, young companies in Austin, being honored as an innovation leader is inspiring our team to work even harder. It’s also proof that the strides we’re making to innovate digital marketing with our social segmentation and influencer marketing technology are resonating with both the industry and our customers.”
Mattr launched in January 2011 and is one of the first platforms that focuses on qualitative data through social segmentation. Rather than focusing only on followers, Mattr provides rich context around an influencer, their audience, and their psychographic profile by uncovering personality traits, interests and values. The self-funded company captured significant clients early on to retain a recurring revenue stream while expanding its technology to help grow its client base, making it an appealing choice as a top startup in 2015.
The full “Top 25 Startups to Watch in Austin” article is available here.