Last week in the Brands App:
We’ve had several postings so far showing some of the ways you can use our Brands App to identify different aspects of your engaged users. We’ve covered topics from the NBA Finals to a new way to identify advertising value by finding television shows that resonate highest with your audience. All of this is done using our Brands App.
Blog Post Review
4 Unusual Ways to Predict NBA Games Using Twitter
We used our Brands App and looked at the people behind the NBA Teams: Heat, Bulls, Thunder, Grizzlies, Pacers, Knicks, Spurs, and Warriors. Are you curious how the fans of these or other teams look in our app? Add them to your brands followed and see how they pan out. We found some interesting insights and used those to try and predict who would win. While some of our predictions were way off it was a fun way to see the power behind the App and learn more about each of these teams.
The Intrinsic Value of Having a Baseline
Is it a big deal that Daring users for Coca-Cola love CNN? Possibly not if their affinity is the same as everyone elses. In this post we explored the need to compare each brand against the population or even their industry to see how their users stick out from the crowd.
Is My Brand ‘Normal’?
In this post we looked a bit deeper at using baselines. Specifically, at how Coca-Cola differs from the rest of the population. We compared each segment against the population to see that Coca-Cola engaged users are almost 11% more Rugged than the rest of the population.
Online Taste Test
Do the differences between different brands’ engaged users tell us something about those brands? We think so. For our ‘Online Taste Test’ we took a look at how @Coca-Cola compares to @Pepsi. We found that Coca-Cola has more Reliable users while Pepsi has more Daring users. Find out more about the people who engage with your brand’s competitor(s) in our Brands App.
Visualizing Advertising Value
Is there value in advertising in television shows that are the most important to the people who engage with your brand? We compared Coca-Cola’s engaged users and the television shows that they were interested in against the general population. The result? ABC’s The Taste and CBS’s Vegas resonate higher with Coca-Cola’s engaged users.
Brand Personality: Wells Fargo vs Mark Suster
Are you targeting only the kinds of people who are most engaged with your brand? We matched up Wells Fargo Bank to Mark Suster and found their secondary segments to be quite surprising. Do the brands important to you have personas/segments which surprise you?
Who will win the Summer Blockbuster Showdown?
Are the interests of your engaged users important to you? We compared Jamie Foxx (White House Down), and Leonardo DiCaprio (The Great Gatsby) to see what matters most to their fans. Which one is more mainstream and which one is more edgy? Click the title to find out.