by Mattr | Feb 18, 2016 | news
Influencer marketing was once considered manual labor for brands and marketers alike. Now, tools like Mattr can help make the influencer identification and hiring process both smoother and faster. Mattr provides a pool of influencers ready and willing to work with brands, instantly. Getting access to an awesome influencer marketing tool has become easier, yes– cheers all around for that!! However, choosing the RIGHT influencers can still be a challenge for your brand and marketing team. Here’s a list of items to consider when selecting influencers for a campaign using Mattr: – Identify your target audience and brand values. This step is marketing 101 but often overlooked. Who are you trying to reach? What type of people are they? What motivates their purchase behavior? Discover who the people are that you’re trying to reach, and you’ll discover their influencers much easier as well. Mattr can help with this step using our social segmentation tool, if you don’t have the resources to do it on your own. – Identify what type of influencers will resonate best with your target market. Are you looking to hire micro, mid, or macro influencers (or the little guys, semi-celebs, or Taylor Swifts of the world)? Also, which social metric is most important to you when identifying your brand influencers – their reach, relevance, or resonance? – Use smart hashtags and keywords to search for influencers. Hashtags are more than just one term used by everyone. For example, we’ve found over 100 hashtags for our mommy influencer pool of influencers alone! Get creative with how you search social posts to find the most relevant influencers...
