by Mattr | Jul 29, 2015 | news
August is almost here, which means despite the children’s protests, summer is coming to a close. Parents looking to make new memories with their families before the school bell rings can find some great inspiration from everyday social media users who publish various travel-themed posts. Using the Mattr app, we searched specific family travel keywords and hashtags to identify and dynamically categorize micro-influencers from across the social media ecosystem. Check out these summer vacation ideas recently published on social: Charmin of TheMomiVerse and her family just enjoyed a trip to Rocky Mountain National Park. Katie of La Jolla Mom has over 8,000 amazing images on travel, bucket lists, and visual tips pinned to her Pinterest board to provide hours of family inspiration. And Eden of TravelingMom.com just published a must-pack list of items for overnight camping. Follow and view more of these savvy traveler moms’ content below: Blog Twitter Pinterest Facebook Blog Twitter Pinterest Facebook Twitter Pinterest Instagram YouTube Twitter Twitter Facebook Pinterest Instagram YouTube Twitter Facebook Pinterest Instagram Pinterest Facebook YouTube...
by Mattr | Jul 15, 2015 | news
(Originally published in Entrepreneur.com) Celebrity influence doesn’t come cheap. Macro-influencers with massive followings could probably get away with charging two months’ payroll to promote awareness of your brand among their millions of followers. But, take heart: Set your sights a bit lower and you’ll be able to widen your reach and get better uptake for less money. First, understand who micro-influencers are: the everyday social account gurus who are passionate about their topics. Second, think of micro-influencers as angel investors: They’re passionate about what you do and personally invested in it. These influencers provide authentic promotion, have 10,000 or fewer Twitter followers and don’t have agents; most are happy to talk about brands in return for just a free sample. For instance, a travel business might target a macro-influencer such as J.D. Andrews, who has more than 171,000 followers. Or the same company could save some serious capital by going with a micro-influencer such as Finnish photographer and travel blogger Jukka Heinovirta, who has 8,000 followers. For startups, every decision needs a high ROI. Going after micro-influencers instead of the typically sought-after bigger names may well reveal an untapped gold mine. Capitalizing on micro-connections One great example of how micro-influencers can really boost your brand is Shoes of Prey. In 2010, that women’s custom shoe company wanted to scale up its business without breaking the bank. Rather than go for a celebrity, the brand chose a micro-influencer: 16-year-old beauty vlogger Blair Fowler. Fowler hosted a giveaway on YouTube, which led to a permanent 300 percent increase in sales for Shoes of Prey. And the benefits didn’t stop there. After the video giveaway notched 750,000 views...
by Mattr | Jul 6, 2015 | news
We’re settled back in Austin after a few days of Azure coasts, bleached sands and the constant roar of a dozen languages that epitomizes Cannes where Mattr was named one of Unilever’s Foundry 50. Dubbed as a “festival within a festival” within Cannes Lions International Festival of Creativity, Foundry 50 is an initiative led by Unilever to find leading marketing technology startups to help brands better connect, engage and relate with people. I had the opportunity to present our vision on technology and how it’s shaping the world of marketing and advertising. And as we heard from attendees and other startups, it’s clear that the two most pervasive marketing challenges continue to pop up: (1) Getting a brand’s content seen and (2) Getting that content to the people who you care about. Consumers want the next new thing. Years ago, we peered into the very clear crystal ball to see the rapid decline of digital advertising. Andrew Chen’s law of sh**** click-throughs is immutable and moving upslope with millennials, who refuse to click on any kind of ad, no matter how perfectly retargeted. Then the sands shifted towards content consumption and creation, which has exploded with the meteoric rise of social media. To better understand a brand’s target audience online, it would be too slow and insufficient to deploy surveys and traditional market research. With the Mattr platform, brands can see instantaneous results, which are driven dynamically from content – from Twitter, YouTube, Instagram, Vine, and Tumblr. 100% passive, historical to real-time. Last year, brands and creative agencies were unceasingly tasked with identifying and engaging with those who do content...
