by Mattr | Jun 17, 2015 | news
The U.S. Open is arguably the biggest golf tournament of the year; the Super Bowl for many avid golf fans. The first round of this second major tournament of the professional golf season begins this Thursday, June 18th! While many fans will be following the likes of Tim Rosaforte, Brandel Chamblee or any number of known golf reporters from the big outlets like the Golf Channel, Golf Digest or Sports Illustrated to learn the latest updates, there are some lesser-known, but possibly more influential locals who can also provide you with some valuable insights. Maybe you’re a golf fan looking for more local insights into the tournament. Or maybe you’re one of the lucky golf fans traveling to Washington to watch the Open and you want to play a round yourself while you’re in town, but aren’t able to get onto Chambers Bay– so could use some suggestions on recommended courses. If you want to learn the ins and outs of the Washington golf scene from people who are more local than Rosaforte or Chamblee, then we’ve got you covered. Along the same lines, many brands who will be marketing to golf fans this week should have their eyes and ears on these local influencers. While well-known golf influencers with tons of followers have their advantages in regards to reach, establishing relationships with a handful of under-the-radar influencers can provide many marketing advantages to brands. For instance, maybe a local sporting goods company is looking to increase market share in Washington during the tournament. Building relationships with these local influencers would be a worthwhile and more affordable marketing endeavor...
by Mattr | Jun 6, 2015 | news
With Game 1 of the NBA Finals under our belt, we know all you basketball fans can’t get enough news about the game. Using the Mattr app, we found these under-the-radar sports reporters and media outlets who are watching, commenting, and tweeting about the #NBAFinals as close, if not closer, than you are. Make sure to follow them on Twitter! WARRIORS Golden Gate Sports – A Bay Area sports site covering Warriors, Niners, Raiders, Giants, A’s, Sharks, Kings, NCAA, preps and more: https://twitter.com/goldenbaysports Sam Laird – Senior Sports Reporter for Mashable: https://twitter.com/samcmlaird Ryan Field – Anchor and Host for FOX Sports 1 and FOX Sports Radio: https://twitter.com/ryanfieldfs1 Marcus Thompson – Sports Columnist for Bay Area News Group: https://twitter.com/thompsonscribe CAVALIERS Tony Zarrella – Sports Director for CBS 19 (Cleveland): https://twitter.com/TonyZ19 Daryl Ruiter – Browns writer for 923TheFan.com (Sports Radio): https://twitter.com/RuiterWrongFAN Tom Withers – Sports writer for the Associated Press. Covering Cavaliers, Indians, and Browns: https://twitter.com/twithersAP Chris Fedor – Cavaliers and NBA Reporter and Sports Producer for Northeast Ohio Media Group: https://twitter.com/ChrisFedor MEDIA REPORTING ON THE NBA Kurt Helin – Blogger-in-Chief of ProBasketBallTalk on NBCSports.com: https://twitter.com/basketballtalk Fletcher Mackel – Emmy-Nominated Sports Anchor for WDSU (NBC New Orleans): https://twitter.com/fletchermackel NBA Free TV: https://twitter.com/NBALiveTv1 Coy Wire – Sports Anchor and Correspondent for CNN: https://twitter.com/coywire Yahoo Sports...
by Mattr | Jun 2, 2015 | news
After another impressive feature push from the Mattr developers this week, we thought it was an ideal time to share some of our most exciting platform updates over the last month (all suggested by YOU) in more detail. Here’s the latest: Social Search On the ‘Navigation Bar’, you will now notice a new tab called ‘Social Search’. This feature allows you to search live across social networks to identify influencers outside of our influencer pool. Although we currently have over 22 million influencers, you may sometimes come across certain content or topics that need more hashing out to identify more influencers. Or, someone new to a social network has grown their audience very quickly and has a high relevance score for content around your brand, and therefore, needs to be added as an influencer. Anybody we’ve missed that you would like to add to the pool, simply click the favorite button and they are in. Filter by Sentiment A search feature that we briefly removed, and realized we needed back! You can once again filter by sentiment to keep track of how positive, negative or neutral influencers tend to be regarding a certain search term. This is helpful to track content and influencers for your own brand or your competitors. Thanks for all of the feedback regarding new features — it’s what motivates us to improve each...
by Mattr | Jun 1, 2015 | news
As a marketer, you’ve likely been through the exhausting experience of trying to explain the value of online engagement to a client or stakeholder. It’s especially hard to communicate this message: It’s not all about the numbers. In fact, number blindness is a big problem in marketing. Execs want metrics and a solid ROI to back up their programs, and that’s understandable. It’s your job to help them see how online metrics can be measured. It’s also your job to convey the value of the relationships you form with your audience along the way. This is especially important when developing an influencer marketing strategy for your brand. Engagement is the key metric behind influencer marketing, and unfortunately, it’s also one of the most difficult marketing outcomes to quantify. To identify influencers and measure your program’s success, it’s important to first understand the environment surrounding your influencer marketing efforts. How Metrics Fit Into the Storymaking Landscape There’s a reason that 76 percent of marketers are already using influencers to tell their brands’ stories during product launches. In the digital age of two-way communication, your brand strategy should be just as much about storymaking as it is about storytelling. “Stories are often used as crutches that cast light on some trait or moment, rather than opening up a path to understand people more deeply,” David Berkowitz, CMO at MRY, told Advertising Age. “It’s the story that gets in the way of the relationship.” Your brand perception is influenced just as much — if not more — by what others say about it as it is by what you do. Sure, the old adage...
