by Mattr | Mar 5, 2015 | news
One week countdown to SxSW. Are you ready? Here at Mattr we’re still plugging away, searching for the best and brightest influencer content and thoughts to share with you to help make your South By experience as good as it can be! Last week we blogged about some of our findings, not yet in the form of who the influencers are – that’s coming closer to the show – but rather, some sources of inspirational marketing content written by a few of the influencers we’ve identified, in the hopes of getting you in the mood for what’s to come. Now we have more interesting tidbits to share with you as you prepare to descend upon Austin next week – more specifically, some must-attend events – and all hosted or recommended by some of our marketing influencers. There are a ton of events to choose from during SXSW, not to mention loads of fun stuff to do around Austin. It’s a lot to consider, especially as you think about packing them all into the five short days that encompass SxSWi. We encourage you to do your research and find your own personal fit when it comes to choosing events – but might we suggest adding a note to your schedule to consider the four below? CrowdTap People-Powered Party – Hosted by CrowdTap, with official media partner, AdWeek, this event happens on March 15 at V Nightclub. What makes this event so awesome and exciting for marketers looking for some inspiration at SxSW, is the fact it’s the first ever people-powered party. Attendees will power the lighting, music, decor and more! How...
by Mattr | Mar 2, 2015 | news
(Originally posted in Adotas) Do you remember the days of browsing a bookstore or library for your next read? You’d head to your favorite section and get lost for hours before settling on a book. Now, personalized tools such as Amazon’s recommendation system have reduced this search to a few seconds. Both consumers and marketers can admire Amazon’s ability to instantly lead a customer to the perfect book based on his or her preferences. Although the algorithms that power these systems are amazing, the magic is in how personalized recommendations make consumers feel. Amazon makes a transaction with a machine feel personal. When consumers feel like someone — or something, in this case — knows and cares about their interests, they will become loyal customers who keep coming back for that personal touch. Amazon is paving the way for a more user-driven brand experience, and with brands such as Netflix following suit, marketers can no longer rely on deceptive qualitative data alone to make campaign decisions. Marketers need to get data on their customers, and the best way to do this is through the platforms they’re constantly using: mobile devices. Meet Consumers Where They Are Mobile usage now accounts for 60 percent of consumers’ digital time, according to a 2014 comScore report. And app usage accounts for most mobile engagement, taking up seven out of every eight minutes of media consumption on mobile devices. With the explosion of mobile usage, marketers can now reach consumers wherever they are and deliver the Amazon-like personalized recommendations that they expect. But many marketers who are flocking to mobile are making the mistake...
