by Mattr | Aug 29, 2014 | news
The Small Business Influencer Awards voting went live this afternoon, and our CEO and Co-Founder Jack Holt was one of the many worthy people to be nominated in the Leader category (Go Jack!). As we greatly appreciate the nomination, we also agree that helping to bring attention to small businesses and those that support them is a pretty big deal. So we’re doing our part and helping to spread the word. There’s some great information about the Small Business Influencer Awards included in the press release below, as well as several reasons why this award stands out from others. As mentioned so eloquently in the comments of the article, “the SMB community needs this type of (award). It brings us together and gives much-needed recognition to deserving businesses, products & individuals.” If you would like to show your support for small businesses and those that encourage them, please take a moment to vote! If not for Jack, then for another nominee- they will surely thank you. And so do we! Mattr ———– FOR IMMEDIATE RELEASE Jack Holt, CEO of Mattr, Nominated For 2014 Small Business Influencer Awards Cleveland, OH, August 29, 2014 – Jack Holt, CEO & Co-Founder of Mattr, has been nominated for the 2014 Small Business Influencer Awards in the category of Leaders. The Small Business Influencer Awards honor those who are influential to small businesses in North America, through the products, services, knowledge, information or support they provide to the small business market. The Awards are designed to recognize the unsung heroes of small businesses – those who support and encourage entrepreneurs and small business owners, and...
by Mattr | Aug 25, 2014 | news
“Why don’t they just give some money to ALS and skip the stupid Facebook video?” If you’ve thought something like this, you’re not alone. In fact, millions of people probably share your opinion. And all of these people have some specific values in common. You’re not a bad person; it’s just that the craze around the Ice Bucket Challenge pushed your “scorn button”. Why? Bringing this thought to work, does your brand marketing push your consumers’ buttons? So far, the Ice Bucket Challenge has provided a whopping $41 million in donations.Intellectually, you know this couldn’t have happened without the awareness of the Ice Bucket. Let’s talk about the buttons the creators of the Challenge dialed in and specifically, the emotions elicited by values we all share. Then, how you may be able do the same with your marketing content. We All Have Them Without going into deep detail about values in this piece (plug: which we’re adding to our platform in September), research shows that every culture shares the same core values: Most researchers agree that the Schwartz Circumplex Model of Values is a good adaptation of earlier values research. Importantly, this is a “circumplex”, which infers that there’s a relationship between the values, even if they’re conflicting, and that our values may move along the circumplex throughout our lives. For example, Self-Enhancement comes at the expense of Self-Transcendence. If you’re very open to change, or a non-conformist like Richard Branson, you’re less likely to be that more deliberate person steeped in tradition. How You Can Leverage Values and Emotions Adapting Schwartz so that we can apply these great data to our marketing efforts, Arizona...
by Mattr | Aug 19, 2014 | news
(Originally posted in Business2Community) Backpacks in banner ads. School supplies in search ads. Fall clothes in Facebook News Feeds. Chances are, you’ve seen a few of these in the past couple of weeks. With back-to-school campaigns in full swing, your marketing team has already spent lots of time figuring out how to best target your customers with relevant ads, but your efforts shouldn’t stop there. As campaigns roll out, it’s important to understand how to follow brand conversations, use analytics, and tweak campaigns appropriately to ensure your messaging continues to hit the mark. The Power of Retargeting For most websites, only 2 percent of traffic converts on the first visit. That’s where retargeting comes in. By monitoring your marketing campaign in real time, you can adjust it as necessary for maximum impact and target interested consumers where they’re already engaging. Social media is the best route to take for retargeting success. Social lets you follow brand conversations in real time, which helps reveal any campaign adjustments you need to make. For instance, you might change the segment you target (boys instead of girls, teens instead of parents) or which platforms you utilize (Facebook instead of Pinterest) based on insights you pull during the campaign. Here’s how to use social to be more strategic in your retargeting efforts: Take advantage of tools. Use the right tools to help you discover your brand’s influencers and fans, track popular content, and segment your audience. Whether you use social conversation tracking tools or choose to monitor it manually, make it a priority to dig deeper into the discovery of your brand influencers. These...
by Mattr | Aug 13, 2014 | news
Aeropostale is trying on something new for this year’s college back-to-school. And according to an internal marketing study we conducted at Mattr, I think they’ll clobber both American Eagle and H&M – two retailers serving different segments of the teen fashion market. Back-to-school season is here, and brands are pulling out all the stops to attract the attention of college shoppers. Combined spending for the back-to-school and college market is estimated to hit $75 billion in 2014, with more than half of that being spent on clothes, dorm furniture, electronics, and school supplies for college students. These shoppers aren’t one big homogenous group. To be successful, you need to court and convert your unique audience–and like those college kids, you can do it on a ramen budget. Here are three approaches brands like Target and Aeropostale use. And since these approaches all leverage social data, you still have time to put some strategies into place for this season’s back-to-school. 1. Identify (and woo) your college student brand persona. If you’re like many brands, you might only target college shoppers based on age or location. But the college market is unique and varied, and many brands are missing out on catering to their audience’s interests, values, and personality traits.To engage your target customers, you need to segment. Within the college market, there are people whose personalities and values compel them to click on discounts. But others within the same age range and lifestyle bracket are so repelled by discount messaging that trying it would damage your brand. Just look at teen fashion retailers Abercrombie & Fitch and American Eagle. They overwhelmingly fall into the “rugged” and...
