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Host: Kyle Leach, Mattr
Guest: Matt Mullican, Data Scientist at Mattr
Show Me the Data Behind the Influencers
In Episode 3 of our ‘And It Is Amazing’ podcast, Matt Mullican discusses the data behind the best online influencers. He shares compelling info and quantifiable metrics pulled from the top-engaged travel influencers in the Mattr app. He points out that the data team at Mattr processes and analyzes over 15 million social posts a day to accurately measure these unique metrics, including engagement metrics.
“The top engaged posts rarely repurpose content taken from other channels or other influencers.”
In this episode, Matt shares:
- The quantifiable metrics Mattr analyzes and discovers about an influencer, including when they’re most active and their top interests
- What commonalities Mattr sees in the top-engaged posts of the top travel influencers
- Engagement anlyses and observations for macro, mid and micro influencers
- Why as an influencer, you would want to actively engage with followers, simply provide content to them, or both– in order to increase your engagement
Running time 5:13
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