by Kyle | Apr 22, 2014
It’s time once again for another installment of ‘Your Feedback Mattrs’. This is where we go over recent changes and keep you informed of what’s in the development queue. We rely heavily on your feedback to prioritize what is important. We all love hearing how you’re using or would like to use Mattr so please, please, please keep the feedback coming.
Here are some of the recent changes to Mattr:
Persona ‘View More’ Page
All of the changes we’re covering today are from the ‘View More’ page of your personas. Discover the demographics, interests and personality traits of your social media followers that you can apply to creative planning and production.
Natural Language Persona Description
When you click to view more about one of your personas you’ll see a natural language breakdown in the top left of the screen. You can click to Learn More About Personality Segments to know what content and stories you should develop to increase engagement.
Just below the description you’ll be able to quickly see the breakdown of any personality or demographics that aren’t filters for your persona. All of this helps you discover more about your audience and what resonates with them.
Interests
You’ll also notice a natural language filter on the Interests section. You can now select the category of interests, All, Brand, Media, Music, Public Figure, Sport, or TV/Movie that are popular or unique. You can use this to find surprising influencers you should be targeting, determining which publications to pitch or use for media placement, or even for influencers that would make effective partners. Want to see more interests? Just click on the + to expand the total number of interests that are shown.
Favorite Tags
Find out the hashtags that are important to your personas. Gain additional insight into what topics are engaging your target audience. Just like the Interests, you can see more tags by clicking on the + in the top right.
Most Shared Media
Use the ‘Most Shared Media’ section to see which media outlets or social media channels are shared most by your engaged followers. You don’t need to go very far down the list to find interesting media that can help you determine media/content placement and potential pitching targets to reach the greatest number of people.
Expanded Help
We’ve added help to appear when you’re creating your Historical Snapshot, Active or Future Campaigns, and Personas. You can also view help for any screen by clicking the ? in the top right.
Here’s what we’re working on:
We’ve heard from several of you that you’d like to know who engaged with your campaign but don’t follow your brand. So, we’re adding the ability to see who follows you and who does not into personas. We’re also working on adding information about your personas to the initial Brand Campaign screen. What else would you like to add to the list?
I want to know what you think
Each week I look at the feedback we receive to prioritize where we should be making adjustments. Is there functionality you wish existed? Can we make changes to a process to make the experience better for you? Is there something that you don’t use or maybe don’t understand? Your feedback gives us answers to questions like these and helps us drive what additions or modifications we make each week. You are important to us. We listen to you, the Mattr user community, before making any changes.
Is there something you’d like us to be working on for you? Email me, [email protected], I would love to hear from you.
by Kyle | Mar 27, 2014
What’s New with Mattr?
Our changes this week help to answer the questions:
-What publications should PR people or media buyers target?
-Who should PR people target for their pitching?
Recently, one of our users asked:
“Which of my engaged users Interests are most important, or stand out, for my Personas?”
It’s a good question and certainly valuable information to have. This week we made some updates to Mattr to answer this question for you.
When you look at interests now, you’ll see a new tab for “Unique Interests.”
Your engaged users have a higher affinity for these interests than non-engaged users. This information can help you with things like:
-Finding Surprising influencers to target
-Determining which publications might be best for pitching or media placement
-Identifying potential brands, media outlets or influencers that might be effective partners
Another comment we’ve received from many users is:
“I’m not sure what to do with the Average Klout score.”
So, we’ve replaced it with the most popular shared links. Any Historical Snapshot or Active/Future Campaigns still processing will now show the top shared links instead of the average Klout score. This will show you which media outlets or social media channels are shared most by your engaged followers.
This is another tool that might help you determine media/content placement and potential pitching targets to reach the greatest number of people, such as your engaged followers.
Previous ‘Your Feedback Mattrs’ Updates
In the last update, we talked about the changes to Historical Snapshots, Active or Future Campaigns, and your Teams. Click here if you’d like to read more about those changes.
I want to know what you think
Each week I look at the feedback we receive to prioritize where we should be making adjustments. Is there functionality you wish existed? Can we make changes to a process to make the experience better for you? Is there something that you don’t use or maybe don’t understand? Your feedback gives us answers to questions like these and helps us drive what additions or modifications we make each week. You are important to us. We listen to you, the Mattr user community, before making any changes.
Is there something you’d like us to be working on for you? Email me, [email protected], and I’ll get it on the list.
by Kyle | Mar 19, 2014
At Mattr, we’re constantly trying to make our app work better for you.
That’s where I come in. My name is Kyle Leach. I’m one of the founders of Mattr, but more importantly, a big part of my job here is to listen to what you have to say about our App.
Each week I look at the feedback we receive to prioritize where we should be making adjustments. Is there functionality you wish existed? Can we make changes to a process to make the experience better for you? Is there something that you don’t use or maybe don’t understand? Your feedback gives us answers to questions like these and helps us drive what additions or modifications we make each week. You are important to us. We listen to you, the Mattr user community, before making any changes.
What’s New in the Mattr App?
There are a few notable additions and changes we’ve made to the app recently:
Brand Baseline Historical Snapshot
You may notice the Brand Baseline is missing now. That’s because we renamed it Historical Snapshot. This new name is a bit more descriptive of the function. We also now allow you to get a historical glance at Hashtags or Keywords, in addition to the Twitter Handle you were able to track previously.
Active and Future Campaigns
While the Historical Snapshot gives analysis of the past, Active and Future Campaigns provide a look at current and future activities. These are live reports which can be set up to follow handles, keywords and/or hashtags.
Brand Campaigns
The Brand Campaign is a grouping of all reports relevant to a Brand. Each Brand Campaign includes historical (Historical Snapshots) and forward looking (Active or Future Campaigns) reports.
Each Brand Campaign gives you one Historical Snapshot and two Active or Future Campaigns. If you need more than that, you can just click on “Add A New Brand Campaign” to add 1, 5 or 10 new Brand Campaigns.
Your Team
Your Team now shows everyone you have invited to manage your Brand Campaign in Mattr. If you’ve been invited to a Brand Campaign you’ll see everyone in that team as well. You can manage the teams of each Brand Campaign separately so people are included only on the Campaigns relevant to them (and excluded where they aren’t relevant).
What’s Coming Soon to the Mattr App?
We’re busy working on a natural language breakdown of the top metrics for your personas. Soon we’ll also be including more flexibility in choosing the reports that are important to you and your Brand Campaigns. Keep watching our blog to hear more about these new features in the near future.
Is there something you’d like us to be working on for you? Email me, [email protected], and I’ll get it on the list.
by Kyle | Sep 4, 2013
In a recent post by Renee DiResta titled Demographics are dead: the new, technical face of marketing she explores how using only demographic data is an outdated way to know your audience.
DiResta accurately points out: “The era of demographics is over. Advances in data mining have enabled marketers to develop highly specific profiles of customers at the individual level, using data drawn from actual personal behavior and consumption patterns. Now when a brand tells a story, it has the ability to tailor the narrative in such a way that each potential customer finds it relevant, personally.”
We all like a personal touch when people communicate with us. Think about the differences in how you feel about a personal hand written note vs a form letter. It’s easy to dismiss the form letter since it doesn’t apply to you or to what you find important. Consumers respond to what is important to them, more so than to what is important to their demographic classification.
She continues, pointing out: “Consumer loyalty to brands is a thing of the past; brands now demonstrate loyalty to their customers.” Brands are realizing the potential when they are interested in the things that are important to their consumers. When they take the time to find out what is important to their customers the brands become approachable and appreciated.
That’s what we’ve been working on. How to find out what people are like without them taking a survey or inventory. Sure, demographic information is part of our analysis but it goes much deeper than that. Our analysis enables brands to find out more about their consumers on a personal level.
